Prediction of the competitiveness of the enterprise: the psychological approach

• Isaev A.A.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

The fundamentals of cyber-psychology (psyprogrammistics) and emotional sales theory. A psychological approach to prediction of the competitiveness of the enterprise on the basis of an emotional sales theory. The content of the terms of “consuming attractive of production” and “consuming importance of production”.

Keywords: cyber-psychology, psyprogrammistics, emotional sales theory, prediction of the competitiveness of the enterprise, psychological approach.